Generation Y as Generation WHY

Generation Y is soon becoming the largest generational cohort in the workforce. As Gen WHY, they are motivated by a sense of service to and connection with the larger human community through the product or service they contribute to. They see the workplace as an extension of themselves, a place that supports a meaningful lifestyle. Money is no longer the measure of success, merely something to pay the bills.

Gen Y is in a prime position to successfully face today’s world, and one of our challenges is to understand what makes these people ‘tick’ in an otherwise complex web of systems.

From 15 years of experience working with global youth leaders, there have been a couple of stand-out themes that continue to ring true, even now as I work with a millennial in Future Considerations.

  1. Provide ample opportunities for learning, growth and impact – development has a long term value for Gen Y, as opposed to an arguably “short term” benefit like cash
  2. Leverage their affinity for collaborate on and networking – be playful: who doesn’t enjoy a bit of fun at work?
  3. Develop and value genuine relationships – the quality of the relationship is, in my experience, the most important factor for Gen Y in the workplace

While salary packages remain a key hygiene factor for any employee, is the offer you are making to a millennial truly compelling, and, takes it into consideration potential additional expectations that they have for their working environment?

I would invite you to take 3 minutes and watch the video below:

The Holstee Manifesto Lifecycle Video from Holstee on Vimeo

  • If this video were to accurately describe the outlook that Generation Y has for their world, then what would need to shift in the way you currently work with millenials to generate the feeling of truly achieving their passion and sharing their dreams in your workplace thus actively contributing to the long term success of your business?
  • Perhaps another way to look at the question, what role does your workplace take in the dreams and aspirations of Gen Y?
  • When was the last time you shared your dreams and passions with a work colleague? What impact do you think that would have on the teams that you lead?

I would invite you to please share your thoughts in the comment box below about how you interact with the WHY in your workplace.

Connect with Future Considerations here:

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