Author Archives: Dick Baker

Taking a Long-Term Sustainable Business Perspective

In 2014 Pfizer launched a bid for AstraZeneca (about £70bn). AstraZeneca, sceptical of the business case for a deal, managed to resist after a bitter battle. It turns out that Pfizer’s case was to solve its big problems of a … Continue reading

Posted in Business, Leadership, Organisations | Tagged , , | 2 Comments