“Virginia’s coaching was an important help during my first months in my new position. It was only through her assistance that I was able to form practical, effective steps for myself to fit into the new role. I appreciated her spiritual support, her empathy, her encouragement during all the coaching sessions. Every interaction with Virginia was worthwhile. She was not only a great source of help, but also a very professional, good coach to role model upon!”
Cindy Lam, Cathay Pacific

Virginia’s Social Media



For 15 years I focused my effort on corporate marketing roles. In that time it became increasingly important to be able to make a difference beyond the corporate bottom line. It was this drive that attracted me to coaching & sustainable leadership development. This required a period of intense learning, a broadening of my skill set & courage to step into new industries to deliver the positive impact that I craved. Now, as a leadership strategist, executive coach, entrepreneur & yoga instructor, I have finally created a role that enables me to make a difference every day.

Virginia has a passion for developing sustainable global leaders. She is an accomplished leadership strategist, entrepreneur, executive coach and facilitator working with individuals and teams across Asia Pacific. She is a results and customer-focused leader with 20 years direct Asia Pacific experience in strategic management across multiple industries. Virginia inspires leaders with her energy and curiosity to make a difference.

She brings a unique combination of coaching, facilitation, consulting and an extensive 15 year corporate marketing background spanning several industries including retail, food and beverage, airlines, publishing, government and tourism. Current clients include BlackRock, Cathay Pacific and Veolia.

Virginia is based in Hong Kong.


  • Developing leaders who are committed to community, profitability and long-term sustainability for their companies, the societies in which they operate and their own wellbeing.
  • Coaching C-level executives and high potential leaders to effectively lead and motivate global teams to achieve goals during times of uncertainty
  • Design and deliver transformational leadership programs to enable the effective management of teams across global geographies and cultures.
  • Create corporate leadership development programs using high-impact action learning challenges that benefit communities in need.


  • Over 15 years industry experience in Corporate marketing positions across diverse industries including Senior global and Asia Pacific regional marketing positions with Starbucks Coffee International, The Economist Group, Eye Corp, Air New Zealand, Ansett Australia, Tourism Australia and Cunard Line.
  • Six years consulting to multinationals across Asia Pacific in sustainable leadership development.
  • Coaching C-level executives and high potential leaders to effectively lead across Asia.


  • Master of Commerce majoring in International Business & Business Mandarin (UNSW)
  • Bachelor of Commerce, majoring in Marketing and Advanced Japanese Studies (UNSW)
  • Graduate Diploma in Ontological Coaching (Newfield Institute)
  • Certified Yoga Teacher (RYT200) with Yoga Alliance
  • Associate Professor at the Faculty of Business and Economics MBA program at The University of Hong Kong
  • Mentor for The Women’s  Foundation


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