Leadership, Values Purpose & Strategy

Living Life on Purpose

  • 9:00 am
  • July 10, 2025

Steven Covey (in his less well known book, “First Things First”) asks the question: “Do you live your life by the clock or by the compass?” For now I will put aside the issues arising from “busyness and time focus” implied by the clock metaphor (a future blog) and focus on the compass.

The request to consider “what do we steer our lives by” is a fundamental one and a question I have personally been wrestling with for many years in all domains of my life. For me my ‘North Star’, another navigational aid but with more romance than a compass, by which I steer my life is “Purpose”.

For me the notion of some higher frame of reference by which I make decisions about my life is my way of moving out of the current busy stream of activity with which I can so easily fill my life and lift my eyes (and head and heart) to pause and reflect and ask if what I am doing or about to do is in line with the Purpose I have set for this domain. Quite often, perhaps disappointingly so, I find it is not!

It has become a commonplace of recent organisational analysis and description to talk about being “Purpose led”. I prefer the term “Purpose drawn”, the latter having much more of a sense of voluntarily moving towards something rather than being compelled to follow a lead. This of course requires the organisation in question to have a Purpose which is both clear, shared, understood and present in day to day organisational life. It is often automatically assumed that it will have some higher more aspirational elements than just “being successful” in whatever paradigm the organisation sets itself.

And for most of us we look to Purpose to provide inspiration with which we can personally connect and indeed within which we can see some element of our own Purpose. When that happens we can feel a level of connection and agency in the world which fuels us and provides us with energy and courage to step into areas of challenge and provides us with the motivation to participate, perhaps lead, the changes we feel we want to make happen. This goes way beyond what a simple “goal” or overt incentive can achieve. When it happens the connection can be so powerful it is almost as though we cannot not do that thing to which advancing our Purpose points.  This can be on a macro level or a micro level.

In my case my main Purpose was “to reduce oppression in life and enable all people to be the best that they can be in their full authentic selves”.  It had served me well for nearly 10 years in my organisational life. But what about my life as a whole? Did that Purpose have meaning beyond my working world? That had been a small quiet voice for some time but I had suppressed it and managed to continue it seemed quite happily with the ambiguity.

This became very clear to me last year when my wife of nearly 40 years died. To say the “centre” of my world dropped away would be no exaggeration. I had had that clear Purpose in my work domain for several years: I had been able to act on this in much of the work I had been doing at an individual level through coaching or at a more collective level through consulting interventions or leadership development programmes. But in my personal life I had had no such clear connection to that Purpose. If pushed I would often say I had a Purpose in my personal life something like “supporting my family to grow and flourish in all they want to achieve”.

After my wife’s death I realised that while this had been my espoused purpose my lived by purpose (or “purpose in action”) had been rather more prosaic. I came to see that decisions I had been making in both domains were far more driven by doing things to gain sufficient money to maintain our comfortable life style than I had been prepared to admit. And indeed I came to see that this driving purpose had often trumped my declared work purpose – I just hadn’t been willing to admit the compromises!

With her death the necessity for “maintaining” that life had largely disappeared. I had to look again at why I was doing anything now. I was without direction and slowly it became clear to me that so much of my life, including my work, was tied up with the purpose I had built around that key relationship and maintaining our family life together. And I realised that much of it had been done semi-consciously and without clear intention. I came to realise that the focus of my life was that relationship and that many of the things I had been telling myself about my Purpose, especially in relation to work, were not really true or at least not the whole truth. I came to see that supporting our life together, the stories I had told myself about what was needed financially to do that and how I had to live and work to deliver that finance, were simply that – stories I had created. And like all stories I could re-tell them in a different way or tell different stories.

I had to look more fundamentally now beyond what I needed to support my domestic life (that having largely gone) and decide what I cared about that went beyond that or at least could now be identified instead of that. In conducting that inquiry I recognised my “compass” or “North Star” had become blurred and now here was a chance to redefine and sharpen that. In doing so and with a greater freedom than I had allowed myself in the past I was able to see beyond my immediate circumstances, my own small concerns and be willing to link my own aspirations to some wider ones in the world – this time without the embarrassment of thinking “who am I to have such apparent grandiosity”.

Some of the things that helped me, and might help you in a similar inquiry, was to give myself space and time to just “be”. I increased my meditation practice both in terms of regularity and duration and had as a specific inquiry within in it “what do I care about in the world?” I brought much more attention to the present that I had habitually done through my mindfulness practices. I walked more in nature taking time by deliberately slowing my pace and by often stopping just to look about me rather than walking on to a pre-determined destination.

In doing this I was able to appreciate the wonderful beauty all around in simple things – the shape of a tree; the colour of the sky; the wind moving over a field of wheat; the smile of a fellow walker as we exchanged greetings. Through this re-pacing of my life I was able to create that needed space for introspection. These practices were also essential to my “being with” my grief and loss following my wife’s death. In fact the two journeys become one journey. And this journey culminated in my walking a part of the Camino in Spain. A time of quietness, of a meditative walking practice over several days and of deep conversations with a group most open to themselves and others. All of this led me to reconnect with my own Purpose, to describe it more clearly and to recommit to having it more present in my life.

Afterword.

I agreed to write this several weeks ago. At that time I was full of enthusiasm for it. Then I was diverted and the immediate enthusiasm waned. I was puzzled by this – after all isn’t Purpose and the connection of individuals and organisation to their Purpose one of my own ambitions? I realised that this had become “another task”; a request I had to fulfil on; a commitment to someone else. None of those were proving enough to get it written – even as the deadline approached! It was only when I was able to pause and reflect on why this could be important and in doing so see it as a contribution to furthering my own Purpose (“to reduce oppression in life and enable all people to be the best that they can be in their full authentic selves”) that I found the motivation to write it – and to enjoy doing so!

Tim Stanyon is an Associate of Future Considerations who combines his diverse and extended organisational and consulting experience with his passion to develop others and help them to bring fulfillment to their purpose. He is passionate about Shakespeare and more generally, bringing poetry and story into organisational life.

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Jules brings over 45 years of experience to boosting people’s motivation and purposeful contribution to their roles and organisations. With first-hand experience of senior leadership in the private and non-profit sectors and 15 as a consultant.

Jules designs and delivers leadership development and partnering programmes for all levels of leaders and managers. Trained to coach individuals and teams to build trust, techniques and resilience in a volatile and complex world. Clients include Arup, Philips, PwC, Aegon, British Council, and both Universities in Sheffield.

Jules specialises in bringing personal insight and awareness to individuals and teams to help transform their effectiveness and productivity. Jules brings humanity and lightness to the serious work of deepening understanding between people and developing the skills and mastery needed for cooperation to thrive.
Pete has over 20 years of experience helping individuals and organisations achieve their aims. He works with individuals, teams, and entire organisations to this end and has worked with organisations across the public, private, and non-profit sectors. Previous clients include Barclays, Boston Consulting Group, HSBC, KPMG, and the UK and Singapore Civil Services.

His speciality lies in the area of Embodied Leadership and Somatic Coaching, where he has written a book and completed a PhD. In addition, he works with conflict in organisations, an area where he has a keen interest. He has many years of experience in action and self-managed learning processes and supervises PhD students on Hult Ashridge’s Doctorate in Organisational Change.

Pete lives in Brighton with his wife and young daughter, reads widely, loves to cook, and practises martial arts.
Lycia’s work is about unlocking potential in pursuit of our dreams to make the world a better place. Her focus is on teams and the magic of what people achieve together.

She takes a systemic approach that shines a light on the deeper dynamics influencing our perception and choices. She accompanies and resources leaders and ‘top teams’ in their role as shapers. She helps groups build cultures for innovation and extraordinary partnership. She helps people explore resistance and stuckness, and what is limiting their success and fulfilment. People are able to act with more awareness, alignment, impact and ease.

Lycia works with groups of all flavours and sizes, sectors and industries.
She is somewhat of a complexity nerd, and is certified in Leadership Circle and Collective Leadership Assessment, the Organisation Workshop (the work of Barry Oshry) and has trained continuously since 2011 in systemic constellations.
With 20 years’ experience working in the international arena, James has coached leaders of international organisations and multinational corporations for performance enhancement in multi-cultural settings and develops the capacity of senior management to work productively in diverse teams.

As a facilitator, James excels in working in multi-cultural, multi-disciplinary teams using innovative, solution-oriented methodologies. He facilitates multi-stakeholder processes to co-create joint strategies and plans for joint ventures, mergers and collaborative poverty reduction strategies. In order to ensure success of these plans, James provides coaching on change management, organisational culture and performance management.

James uses a range of coaching tools and techniques which support learning and performance and has certificates in Systems Coaching, embodied Coaching and Constellations. Clients include JP Morgan, Daimler FS India, Pertamina, The Australian Embassy in Jakarta, Kantar, IFC Hong Kong and Bank Negara Indonesia.
Patricia is a deep listener, being able to see what is really needed and alive beyond what is initially said or seen (making the invisible visible). She establishes a safe and inviting learning space where people feel comfortable to step out of their comfort zone and stretch themselves to the edges of their abilities.

She designs learning programmes, workshops and coaching interventions that are fit to the challenge of growing people and that are fresh, engaging and motivational and she facilitates with compassion, depth and humour. She is a ICF certified coach, specialising in systemic coaching of organisations and individuals.

She has over 20 years business experience, including as head of Learning and Development for a large bank before starting her own business in leadership and organisational development - consulting, training, facilitating and coaching. Her clients are globally spread in different industries and sectors including finance, automotive, insurance, pharmaceutical, supply chain, manufacturers.
Jaroslav has been developing leaders for over 20 years during which he designed and delivered more than 10,000 hours of global development programmes, coaching sessions, workshops and learning interventions for clients such as Bayer, HSBC, Shell, Mars, Vodafone, Microsoft, Ford, KPMG and Accenture.
He specialises in leadership coaching, innovative learning design and helping people successfully partner with AI in their life and work.

Jaroslav has personally coached close to 500 senior and mid-level leaders on topics such as improving performance, career progression, building a high-performing team and others. He has designed and built numerous self-paced and cohort-based online development programmes, which include virtual coaching and delivery.

He has also been trained as a futurist at Singularity University and spent close to 10 years training and coaching future-focused innovators, entrepreneurs, business owners and thought-leaders globally.
Celine is a coach, consultant and facilitator, working with change-makers to reshape the world of work, business and society. With 30 years’ experience across brand strategy, sustainability, organisational development and coaching, Celine works with leaders and teams to align Purpose, Meaning and Impact. Her clients include large corporations, NGOs, charities & foundations & educational institutions.

Celine is a certified practitioner and trainer with Map of Meaning International, bringing a powerful framework for cultivating meaningful work at individual, team and organisational levels. She is also the founder of Meaningful Futures, a social innovation project giving young people the skills and confidence to craft meaningful and regenerative careers.

Celine holds an MSc in Responsibility and Business Practice and advanced coaching qualifications. She draws on a wealth of experience in personal transformation and systems thinking to help clients build confidence and clarity to lead complex change from who they are, or put simply: to be themselves and do what matters.
As a facilitator, Louie’s practice includes the design and delivery of structured learning solutions for organisations and teams for both local and international companies located in the Philippines, wider Asia region and the world.
His interests are in the realm of leadership, individual and team development. Louies 22 years of experience includes working with middle management up to the C-suite level. As a coach, Louie combines somatic practices to support his clients in understanding the connection of mind, heart and body. He uses a wholistic approach as a base to provide space for sustainable change. He encourages people to break barriers, challenge what is current and move them to a space of choice and action.

Louie’s training and education involve Somatics, Emotional Intelligence, Interactive Strategies, Action Reflection Learning, NLP, Spiral Dynamics, Improvisation, Transition Coaching, Appreciative Inquiry and he is a certified coach.
Dick brings over 30 years of experience helping organisations navigate complex change and is passionate about helping people engage in purposeful work in a meaningful way.

He delivers leadership development programmes, coaching individuals and teams to build capability, confidence and resilience in a changing world. Recent clients include Arup, Aegon, Zurich, Prudential, and Phillips, with experience spanning from new managers to senior leadership and board level.

His work focuses on systemic approaches to organisational transformation, new ways of working such as self-managing systems, and effective governance. Dick brings a calm, grounded presence and is known for his ability to hold space for deep reflection and practical progress.
Laura specialises in embedding growth mindset at the heart of how organisations operate, lead, and evolve. Her mission is to help people and their organisations become more adaptable in today’s complex world, without the disruption and resistance that often accompany traditional change programmes. By fostering a culture of continuous learning, resilience, and psychological safety, Laura empowers individuals and teams to challenge assumptions, shift behaviours, and drive sustainable transformation.

With over 20 years of commercial experience, Laura brings a unique blend of strategic insight and human-centred practice. Beginning her career at Unilever, she has since worked across many sectors, including Infrastructure, Defence, Finance, Healthcare, Energy, and Government - leading large-scale programmes and enabling leadership development from graduate to C-suite levels. Her work focuses on equipping people with the skills and mindsets needed to lead change, collaborate effectively, and perform at their best in uncertain environments.

Laura loves horse riding and rowing and has 2 young children that occupy much of her spare time!
Since 2000, Beth has been a consultant, coach and facilitator. Beth has coached C-suite executives all over the world. She coaches leadership teams, including those in start-up or transition. Beth has also been part of the development staff in many leadership faculties for multinational organisations such as Shell, Philips, Adidas, Jollibee Food Corporation, British Petroleum and others. Her ability to work across multiple cultures has been honed through her leadership responsibilities as a global senior executive at Johnson & Johnson and through worldwide and regional assignments in leadership development for a range of multinationals as a programme developer and executive coach.

Abundant energy and physical stamina, Beth has an infectious but grounded energy. Her communication skills carry her comfortably from the lecture hall to the boardroom. Her coaching skills can give an invaluable boost to rising, or temporarily sputtering, organisational stars. She has been recognised for her unique ability to draw out extraordinary performance in organisations and teams with diverse members.
Jon’s early career designing applications led to him becoming IT director for a market-leading multinational. His systemic perspective, allied with a background in psychology and subsequent leadership experience inside major organisations was followed by intensive learning in personal development, values systems and multiple intelligences. Brought together, these create a transformational perspective for understanding and developing organisations as living systems.

Jon is a master trainer in Spiral Dynamics, a founder director of the UK chapter of Conscious Capitalism and a certified Spiritual Intelligence coach. He is the author of several books and articles and is developer of Relational Being, a visionary whole-systems approach to evidence-based spirituality, complexity science, human emergence, societal change and conscious business. This breadth of experience and deep understanding informs his work as a consultant, coach, trainer and facilitator
Jon Freeman, UK

Jon’s early career designing applications led to him becoming IT director for a market-leading multinational. His systemic perspective, allied with a background in psychology and subsequent leadership experience inside major organisations was followed by intensive learning in personal development, values systems and multiple intelligences. Brought together, these create a transformational perspective for understanding and developing organisations as living systems. Jon is a master trainer in Spiral Dynamics, a founder director of the UK chapter of Conscious Capitalism and a certified Spiritual Intelligence coach. He is the author of several books and articles and is developer of Relational Being, a visionary whole systems approach to evidence-based spirituality, complexity science, human emergence, societal change and conscious business. This breadth of experience and deep understanding informs his work as a consultant, coach, trainer and facilitator.