Tag Archives: motivation

Generation Y as Generation WHY

Generation Y is soon becoming the largest generational cohort in the workforce. As Gen WHY, they are motivated by a sense of service to and connection with the larger human community through the product or service they contribute to. They … Continue reading

Posted in Business, Leadership, Management | Tagged , , , , , , , | Leave a comment

Intrapreneurship: the answer to Generation Y engagement?

Given the natural aptitude that Generation Y show for creative thinking, and strong affiliation for the topic of sustainability, companies should consider social intrapreneurship as a compelling engagement and retention strategy. An intrapreneur is defined as “a person within a … Continue reading

Posted in Business, Leadership, Management | Tagged , , , , , , | Leave a comment