Our People

“Before I inhabited my first formal leadership role, I thought there must be one right way to be a leader. Being a leader and working with leaders from all backgrounds led me to reconsider my assumptions. I realised that leaders who follow models slavishly will not achieve the followership they need. I firmly believe that effective leadership starts with “know thyself” and understand the wider context. Great leaders know and show their passions, their deeply held values, and their individual style in a way that responds to what their context needs. I am passionate about taking people on this journey.”

Jules is a leadership development designer and facilitator with diverse experience. Previously, she led the development of a trading arm designing and delivering customised leadership projects for an international development not-for-profit; developing leaders from all backgrounds and sectors. Her experience spans various complex systems through her partnership development work and clients in private, public and vol/com sectors. She also held senior roles in a retail bank for 15 years, including Departmental Head.

Jules is also an Executive coach, is accredited to deliver the Organisational Workshop, and trained as a professional storyteller. She encourages “mind-fitness” as well as “role-fitness” with an emphasis on compassionate leadership to bring out the best in people.

“Julia is professional and human, which makes working with her both a joy and a profit. Highly recommended.”

CEO iNet Telecomms Company

Specialties & Passions

  • Design and delivery of experiential leadership programmes for positive systemic change
  • Leadership team development to achieve strength-based improvement
  • Strategic partnership development and collaborative working for optimising performance and using difference constructively
  • Personal development for deep insight and enhancing creativity
  • Capturing, coaching and spreading the strategic narrative that inspires people
  • Developing people and their unique stories; collaborative working; supporting people to be the best they can be; helping systems to be humane, appreciative, and healthy.

Work Experience

  • Over 15 years industry experience in retail banking
  • Over 25 years in the field of leadership development, OD, and partnership development with an international development charity and consultancy
  • Design and delivery of experiential leadership development courses
  • Consulting in all sectors since 2005 including working with international companies, blue-chip professional firms, banks, major charities, local authorities, Government departments
  • Storytelling as a tool for successful business.


  • MBA with Distinction – University of Warwick
  • BA(Hons) Social Administration – University of Nottingham
  • Certified in
    • NLP Practitioner;
    • Systems Dialogue Coaching;
    • Barry Oshry’s Organisational Workshop;
    • Professional storyteller – International School of Storytelling
    • Integral Leadership Certificate in Advanced Communications
    • Teaching mindfulness

Recent Posts by Julia Fell

Future Considerations Declares

We declare that there is a Climate Emergency. There are limited natural resources on our planet. We are consuming too […]

Getting future fit, Jules Fell

Getting Future Fit: Do we have what it takes?

Avoidance, confusion, anger, blame, and fear – these are all negative reactions to the current reality that our world faces. At the same time within the business world, there seems to be an unspoken expectation that people should be able to step up and surprise when they can’t. Jules Fell invites you to explore Meg Wheatley’s idea of “Warriors of the Human Spirit” as a response to these external conditions and how we should equip ourselves as leaders of today and tomorrow to respond creatively, purposefully, and constructively.


Our future needs Systems Leadership

The recent General Election result in the UK highlights more than ever that we are living in a VUCA world; […]

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